• Privacy Policy
• Terms & Conditions
• Disclaimers

• Download your DNA Assessment HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Sorting & Segmentation Checklist HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Buyer Signal Checklist HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Brand Clarity Compass HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Value Perception Matrix HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Marketing Alignment Toolkit HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your Social Media Voice Map HERE

The Persona Effect - THANK YOU!

Thank you for requesting the free PDF and walkthrough video from the Persona Effect.

• Download your AI Persona Prompt Template HERE

PRIVACY POLICYEffective Date: May 2025Heather Gifford-Jenkins and The PersonaMarketing™ Method respect your privacy. This Privacy Policy applies to all websites and services operated under The PersonaMarketing™ Method umbrella, including:– www.ThePersonaMethod.com
– www.ThePersonaEffect.com
– personaeffect-resources.carrd.co
– any associated landing pages, workshop registration sites, and hosted platforms linked from these domains.This statement explains what information is collected, how it is used, and your rights regarding your data.Use of InformationNo personally identifiable information (such as your name or email) is automatically collected just by visiting our sites.However, we may collect non-personal data such as browser type, IP address, and operating system to improve performance and user experience.When you sign up for emails, download resources, register for workshops, or purchase products, you may provide personal information (name, email, preferences, payment info).
This is used solely to deliver services, enhance your experience, and communicate with you.We never sell or lease your personal data. Occasionally, with your consent, we may share limited data with partners assisting in content delivery (e.g. ConvertKit, Gumroad, Stripe).You can unsubscribe at any time via the link in any email.Payments and TransactionsPayments for products or workshops may be processed through Stripe, Gumroad, or ConvertKit. We do not store your full payment information. These processors use secure, encrypted systems governed by their own privacy policies.Children Under 13We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will delete it promptly.CookiesCookies help us track usage, store preferences, and improve your experience. These may include analytics tools (like Google Analytics) or platform-specific tools (like ConvertKit or Stripe). You can disable cookies in your browser settings, though some functionality may be affected.External LinksWe are not responsible for the privacy practices of third-party websites linked from our pages. Please review their policies before submitting any personal data.
SecurityWe take reasonable steps to protect your data. However, no system is entirely secure. By using our sites, you acknowledge and accept this risk.ContactQuestions or concerns? Email: [email protected]
By using our websites, you agree to the terms of this Privacy Policy.

CONDITIONS OF USEEffective Date: May 2025These Terms & Conditions apply to all websites operated by Heather Gifford-Jenkins and The PersonaMarketing™ Method, including:– www.ThePersonaMethod.com
– www.ThePersonaEffect.com
– personaeffect-resources.carrd.co
– and any related landing pages, email-linked content, or digital platforms.By using these websites, you agree to the following terms. If you do not agree, please do not use these sites or purchase any products or services.DefinitionsCompany – The PersonaMarketing™ Method, operated by Heather Gifford-Jenkins
User – Any individual accessing or purchasing from the websites
Products – Digital downloads, workshops, templates, meditations, toolkits, or e-books
Product Materials – Any written, video, audio, or visual content delivered through Products
Payment Processors – Stripe, ConvertKit, Gumroad, and any other platforms used to process paymentsUse of the WebsitesOur websites are designed to provide content, tools, and marketing resources for business owners, coaches, consultants, creatives, and founders.By submitting personal information, you consent to receiving service-related and promotional emails (you can unsubscribe at any time).
Access to services may occur through:– The main sites listed above
– Hosted content libraries (e.g., ConvertKit, Gumroad)
– Linked pages via social media, email, or third-party platforms
Product Access and Responsibility
– All product listings, prices, and availability are subject to change.
– After purchase, access details will be sent to your email.If you don’t receive them, contact: [email protected]– You are responsible for maintaining accurate contact details and securing your login credentials. We are not responsible for lost access due to incorrect info.Refunds & Subscriptions– You may request a refund within 14 days of purchase by emailing us. No refunds are issued after this window.
– If we offer subscription products, you will be billed automatically unless cancelled in writing at least 3 business days before renewal.Intellectual PropertyAll content provided through The PersonaMarketing™ Method is the intellectual property of Heather Gifford-Jenkins.
You are granted a personal, non-transferable licence for your business use only. Reproduction, resale, or redistribution is prohibited unless explicitly authorised in writing.Liability Disclaimer– We make no guarantees of specific business outcomes from our content or tools.
– Products are provided "as is" with no warranties regarding accuracy or effectiveness.
– We are not liable for third-party software, hosting, or payment system failures.User ConductYou agree to:
– Use content ethically and legally
– Not share, resell, or tamper with Product access
– Not impersonate others or misrepresent your affiliation
Violations may result in revoked access or legal action.Changes to TermsThese Terms may be updated from time to time. Continued use of our sites implies acceptance of any changes.Governing LawThese Terms are governed by UK law and subject to UK jurisdiction.ContactFor questions or support: [email protected]

EARNINGS DISCLAIMERAt The PersonaMarketing™ Method, we do not promote “get-rich-quick” schemes.Our products—including The Persona Effect book, digital toolkits, workshops, and self-guided resources—are designed to support clarity, strategic alignment, and marketing effectiveness.
However, your business results will depend on many factors, including your background, decisions, commitment, and external conditions.
We make no guarantees about income or specific outcomes. Any success stories or examples shared on our websites, in our materials, or via social media are illustrative only and should not be interpreted as guarantees of typical results.
Testimonials are genuine but reflect the experience of individuals who took aligned, focused action. Your results may differ, and we encourage you to do your own due diligence before making any purchase or business decision.
By engaging with our content, you accept full responsibility for your actions and outcomes. If you have any concerns, please contact [email protected]
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GENERAL DISCLAIMER
All business, financial, and personal development activities carry risk. The strategies, insights, and tools shared across our websites and digital products are provided for educational and informational purposes only.While many clients have seen meaningful results, there are no guarantees, and we cannot promise that any particular approach will work for everyone.
Results depend on many factors, including your experience, effort, timing, and application of the materials. If you’re not willing to take full responsibility for your outcomes, we respectfully ask that you do not purchase or use our products.
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MEDITATION & VISUALISATION DISCLAIMER
Some of our products—including the PersonaMarketing™ Starter Kit and certain workshops—include guided visualisations and meditative tools designed to help you access deeper insight, intuition, and clarity around your business direction.
These tools are reflective in nature and intended to support mindset, creativity, and emotional connection.
They are not intended to diagnose, treat, or replace medical or psychological care. If you have a mental health condition, are in distress, or have concerns about engaging in deep reflection, please consult a qualified professional before participating.You use these tools at your own discretion and accept full responsibility for your personal experience.
By engaging with any part of The PersonaMarketing™ Method—including visualisations or guided meditations—you agree that you do so voluntarily and at your own risk.We accept no liability for how these tools are interpreted or used.